Zmrss Reader

« Expand/Collapse

Unread items (100)

November 20, 2008
11:32
谷歌手机软件：手机搜索更快速
» ‎ Google 黑板报 -- Google 中国的博客网志

发表者：谷歌中国工程师刘超

速度，是谷歌所有产品最重要的一个追求。作为谷歌手机应用部门的工程师，我们深深地感觉到用户目前并不能很快捷地使用手机搜索。您曾尝试过在手机上使用搜索引擎么？如果您有过这样的经验，您一定对这个缓慢和繁琐的过程深有感触：打开手机菜单，找到浏览器图标并打开，选择接入点连接网络，输入搜索引擎的网址或打开书签，耐心地等待搜索引擎的首页被读取。太好了，在经过一系列的操作和等待之后现在您终于看到搜索引擎的输入框了，您是不是“感动”的快要哭了？不过……您还有耐心进行搜索么?

更快捷的手机搜索

用户的痛苦便是我们工程师的痛苦，这也是我们开发谷歌手机软件的原因。在安装了专用于诺基亚智能手机（使用Symbian S60v3操作系统）的谷歌手机软件之后，用户只需要在待机画面上点击快捷键就可以立即开始使用谷歌搜索了。


当用户输入搜索词时，谷歌手机软件会根据过去的搜索历史记录给出搜索建议（用户也可以选择不记录搜索历史），并帮助用户完成搜索词。我们相信这可以大大缩短用户在手机上输入的时间。当用户提交搜索请求后，手机浏览器被自动打开并连接网络。若干秒后，用户就可以看到搜索结果了。

更方便的启动其它手机应用

除了搜索普通的网页，谷歌还提供了更多专为手机量身定做的搜索服务。看到搜索框上方的图标栏了么？通过这些图标，您可以快捷地启动更多的谷歌服务。

在图标栏里的第一个图标是谷歌手机地图。这是谷歌一个重量级的手机应用，它具有定位、公交/驾车路线、生活信息搜索和实时交通信息等诸多功能。通过安装谷歌手机软件，你可以方便的启动手机地图，并得到最近的更新信息。


此外，你还可以通过谷歌手机软件访问图片搜索、新闻资讯、股票动态和在线字典。


如果您还从未使用过这些精彩的谷歌手机服务的话，就赶紧安装谷歌手机软件来尝试一下吧。谷歌手机软件是免费使用的，但您在使用时需要向运营商支付流量费用。您可以现在就下载谷歌手机软件的安装文件，或访问谷歌移动产品页面查找更多为您手机定制的软件和服务。

9:57
How Data Quality Affects Your Business Intelligence Software
» ‎ AppsBI : Applications Business Intelligence
Data problems can severely affect the quality of your business intelligence analysis, but they are often hard to detect. Because they don’t stop your analysis process right away, they can slowly become more and more of a detriment until they finally destroy your BI project. Because of how destructive unreliable data can be, one of the most important things you can do to ensure that your business intelligence software runs correctly is to make sure that your data is easily accessible and accurate. If you have duplicate or incomplete information, you will end up with results and eventually initiatives that are baseless. If you use the information to reach out to your customers for marketing campaigns or up-selling opportunities, you run the risk of looking disorganized and incompetent.

You can fix your data problems by following these basic steps:
- Detect and correct potential issues before they do any damage. Before adding any raw data to your business intelligence software applications, use reconnaissance software tools to determine the quality and reliability of your new data. This software is usually more accurate than checking the data manually and can detect and correct mistakes before they get lost in your existing data.
- Eliminate duplicates and standardize all your data as it comes in. This will give you a more comprehensive view of what kind of data you are actually collecting from the get go. By establishing procedures for data processing as it comes in, you can standardize the data as it enters the system.
- Make sure that any new data that applies to and affects old data can be categorized with the older data to create a more complete information history on a specific topic, be it customer buying habits or updating ROI.
- Set up a data “dictionary” so that data from separate sources with different phrases that share the same meaning are identified as belonging to the same category. For example, “manager” and “mgr” are spelled differently, but share the same meaning and should be treated as such.
- Use the tools available to you to automatically extract data from different sources, interpret it, and transform it into a form that can be used by your business intelligence software. This will save you the time and money required to translate your data manually.
Once you know your data is in the right format and contains information that can be used successfully by your software, you can concentrate on the results of your business intelligence analysis and how they affect your company. Take a second look at how reliable your data is now, before the wrong information affects your investment in your BI program.

ShareThis

1:18
Court says Oracle must pay Arizonans by California standards
» ‎ Oracle Professional

Arizonans working in California are covered by the Golden State’s overtime laws, according to the U.S. Ninth Circuit Court of Appeals.

The Ninth Circuit said in a ruling in the case Sullivan v. Oracle Corp. that employees living in Arizona and Colorado but working in the company’s home state are subject to California’s employment rules.

Workers had sued Oracle arguing they should receive more compensation based on California’s overtime rules. Oracle contended the employees were subject to compensation laws in their home states.

The Ninth Circuit ruling overturns a California district court decision siding with Oracle.

James Hart, an employment attorney with the law firm Littler Mendelson PC who is familiar with the case, said businesses with California operations need to examine payroll and other practices to make sure they adhere to that state’s overtime and labor laws.

Source: phoenix.bizjournals.com

0:10
趣味贴纸
» ‎ 疯狂的设计

趣味贴纸可让你家里的白墙增加一些情趣，有实物的感觉，换起来也容易，Unity Peg 出品：

类别：趣味查看评论

November 19, 2008
17:52
Session Timeouts
» ‎ Oracle BI Publisher Blog

Ever been using BIP and had to step away for something only to come back to find you have been logged out ... again!

There is some help out there, you can control the time out for the system. In the web.xml located in WEB-INF folder (location varies with which app server is used to deploy BIP). With OAS, it is located in \applications\xmlpserver\xmlpserver\WEB-INF

Look for the tag:

30

You can change it as you wish, its measured in minutes. Thanks to Nikos and Kevin for the tip. Lots of other stuff in that file ... please don't touch, support folks will not be happy :)

14:43
介绍 OpenSocial Dev App - 它让开发 OpenSocial 应用更方便了！
» ‎ Google 黑板报 -- Google 中国的博客网志

作者：Arne Roomann-Kurrik, 谷歌开发工程师
翻译：Guibin （孔贵宾）

今天我非常荣幸能够发布 OpenSocial Dev App：一种能让原型和 JavaScript 代码调试在容器环境中运行的工具。其目的是让那些不熟悉 OpenSocial JavaScript APIs 的新手们学习起来更轻松，同时给经验丰富的开发者们提供了一种更快捷的方式，无需编写全部的 XML 规范，或下载一个文件到服务器上，或安装一系列简单的测试应用程序就可直接测试新容器和 APIs 方法。

作为一名 OpenSocial 开发者，我已经编写了很多小配件以测试我们的新容器和 API 函数。之前，这种测试工作一般包括填写配件的 XML 规范，编写 JavaScript 代码，下载文件到服务器上，把配件安装到容器中以及下载应用程序。我发现我经常忘记在规范中填写一些必要的东西，使输入混乱，或者把 newFetchPersonRequest 混成 newFetchPeopleRequest（不下一百回了），这些事情就经常让编写测试代码的过程看起来很令人沮丧。

利用 Dev App，用户可以编写一组测试函数，并在编辑窗口直接运行。以后还想用到代码吗？这些样品都可以保存下载。

下面我们列举了 Dev App 的一些特性：
Code tab--在现今容器上测试 JavaScript 代码。你可以保存或下载代码样品，这对编写小测试文件或样品来说意义很大。点击下载样品的名字，在新的浏览器窗口中打开它--该窗口的 URL 可被标记，也可发送给朋友或者在调试报告中使用。

Sample tab--一个描述一般 OpenSocial 活动的样品列表（我们希望持续增加更多的样品），在你的容器上你可以直接下载这些样品到 code tab 以测试它们的功能。一旦下载好了，试着改变样品以添加新的功能特性。

Data Viewer tab--当需要人名和持续数据时，检查容器返回的数据。是不是想看看容器能否以 ID 支持提取人名方式？是不是想看到容器实现的领域以及应用程序应用的领域。利用这一工具就可快速探讨数据，而且不用编写任何一行代码。

Export XML tab--现在编写 XML 规范就像填写一张简单的表格。如果希望通过不同的代码样品使用相同的数据，输入将可被下载并保存。

News tab--从众多 OpenSocial 开发人员的博客中收集最新作品，并在某一块地方作出介绍。掌握众多 OpenSocial 容器的最新动态，而且无需关注很多不同的博客。

Help tab--提供帮助的功能，OpenSocial Dev App 功能是一个在线的帮助浏览器，一本全面的"入门"指南。

更多信息，链接以及在线帮助指南的副本，都在 the OpenSocial Dev App homepage 首页。如果想在容器上测试 OpenSocial Dev App，从下列网站列表中就可以安装：

Friendster
hi5
orkut
MySpace
Ning

如果你喜爱的容器不在上述列表内，请不用担心--使用下列 2 个 XML 链接之一就可使用 OpenSocial Dev App。

OpenSocial Dev App for API version 0.7
OpenSocial Dev App for API version 0.8

编码愉快！

（英文原文来源：[opensocialapis.blogspot.com]）

14:05
Consumer Electronics With A Twist
» ‎ BusinessWeek Online -- Tech Beat

One good thing that could come out of this economic downturn is an explosion of innovation in consumer electronics. There are signs that the electronics industry may be inching closer to breaking a new frontier and offering flexible consumer electronics.
13:03
Cisco Needs To Step Up To Reduce Net Censorship, Says Net Freedom Advocate
» ‎ BusinessWeek Online -- Tech Beat

I recently finished writing a story on Net censorship in Saudi Arabia, as part of a larger package on Cisco's ambitions in the world's emerging markets. Throughout the process, my editor Peter Elstrom and I struggled with how to explain...
12:32
Microsoft to Stop Charging For Home PC Security
» ‎ BusinessWeek Online -- Tech Beat

Two years after jumping into the PC security software market, Microsoft is scaling back its ambitions there. The company said Nov. 18 it’s discontinuing its $50-a-year OneCare software in favor of a give-away program due next year called Morro. Not...
8:57
Apple's iPhone to Debut at Wal-Mart?
» ‎ BusinessWeek Online -- Tech Beat

Several blogs are claiming that Apple's iPhone will go on sale at Wal-Mart beginning Dec. 28. Is this the right move for Apple? You bet.

8:35
Commit bit restored: Peter Holm (src)
» ‎ FreeBSD Project News

Commit bit restored: Peter Holm (src)

8:35
Can I Pass a nested table to Java from a pl/sql procedure.
» ‎ Ask Tom MOST RECENT ARTICLES

<code>Hi Tom, Can I pass a nested table from pl/sql procedure to java , I am using JDBC.If yes can you please provide me a simple example or point me to a documentation on this.My developers don't know how to do this. (I have seen an example on th...
8:35
Partitioning existing tables
» ‎ Ask Tom MOST RECENT ARTICLES

I am attempting to partition a Table T1 with existing data. Table T1 is as follows: COLUMN DATATYPE ----------------- COLUMN1 NUMBER PK COLUMN2 NUMBER COLUMN3 NUMBER I am using this approach: 1- ALTER TABLE T1 RENAME TO T1_TEMP 2- CREAT...
8:35
Limit CPU Usage
» ‎ Ask Tom MOST RECENT ARTICLES

<code>Tom, DSS Environment. Users log in with their own user account to the application. When they submit a particular job in multiple sessions, the CPU Usage shots up on 8 CPU Server(NT). Infact, it goes like this. One user submits say 7 concurre...
8:35
dbms_output.enable does not work
» ‎ Ask Tom MOST RECENT ARTICLES

<code>Hi Tom, I have dbms_output.enable(1000000) in my procedure but to see all the messages thrown by dbms_output.put_line I still have to issue the command "set serveroutput on" at the sql plus. Isnt it true that dbms_output.enable is the alt...
8:35
Business Logic - PL/SQL Vs Java - Reg
» ‎ Ask Tom MOST RECENT ARTICLES

<code>Hi Tom With oracle 9i where do u suggest to write the business logic PL/SQL or Java. Which is faster/flexible/portable. Is oracle going to support PL/SQL in future. Regards </code>

0:55
(Dutch) 7Up cursus.
» ‎ AMIS Technology blog

Op 3,4,10 en 11 december organiseert AMIS weer de 7Up training. In vier dagen worden de deelnemers wegwijs gemaakt in de nieuwe mogelijkheden die Oracle biedt. Veel mensen zijn met Oracle 7 begonnen en werken nu met een recentere versie van de database (9, 10 of 11), maar bouwen nog steeds PL/SQL code en SQL [...]

November 18, 2008
23:57
Wipro and Oracle Launch OZONE
» ‎ Oracle Professional

Wipro Technologies, the global IT services business of Wipro, and Oracle have announced the launch of the innovative solutions lab - OZONE, at Wipro's Electronic City facility in Bangalore.

Services provided at OZONE will help joint Wipro and Oracle customers to define their IT roadmaps. The new lab will provide customers with the opportunity to test the adoption of Oracle Application Integration Architecture (AIA), Oracle Fusion Middleware, and Oracle's industry applications.

The lab can demonstrate end-to-end industry-specific processes and solutions, which leverage Oracle's portfolio of existing as well as newer Oracle software, and showcase innovative joint solutions developed by Wipro. This facility will also be used to co-develop solutions across specific industry processes in human capital management, customer relationship management and supply chain management.

The solutions being currently developed in the lab include process integration packs (PIPs) built on the Oracle Application Integration Architecture for the Communications Industry which are being co-developed and jointly marketed by Oracle and Wipro.

"The Oracle solution lab underscores our joint commitment to delivering competitive business value to service providers worldwide, by helping them transform their businesses, launch next-generation services and offer superior customer experience" said Judson Althoff, GVP (worldwide alliances and channels) of Oracle.

Source: www.cxotoday.com

21:15
前额体温计
» ‎ 疯狂的设计

前额体温计，好用又干净，Duck Young Kong 设计：

类别：易用查看评论

11:58
喜欢“我的地图”吗？在你自己的 API 应用上使用它的线条和形状编辑器吧！
» ‎ Google 黑板报 -- Google 中国的博客网志

转自：谷歌地图API官方博客（英文）
作者：Pamela Fox
翻译：Chenfei
原文地址：http://googlemapsapi.blogspot.com/2008/05/love-my-maps-use-its-line-and-shape.html

在我们发布谷歌地图上的那个“我的地图”编辑器的时候，开发者的反应是“太酷了，但我怎么才能在我自己的网站上也用上这样的工具呢？”。作为最初就是因为有地图 API 以及有一个相当好的开发者社区而被吸引到谷歌来的人，我就想一定要让开发者们能够在他们自己的网站上也能用上和“我的地图”中一样的编辑工具。

现在，我很高兴的宣布，这个支持可编辑的折线和多边形这样的图像使用界面功能现在是地图 API 的一部分了。

也就是说，比如，你有一个想让用户能够编辑的多边形（GPolygon）。只需调用GPolygon.enableEditing()，用户创建的多边形的每个边在用户光标悬浮在这条边上的时候都会出现一个可拖拽的小方块，用户可以拖动某个方块点来编辑对应的边。要是你又不想让它可编辑，调用 GPolygon.disableEditing() 就可以了。

另外我们也列出了 GPolygon 和 GPolyline 的一些附加事件，这样你很容易就可以模仿“我的地图”的使用功能了（在 API 应用或者是小地图中），具体的做法就是，在 mouseover 的时候调用 enableEditing 方法，在 mouseout 的时候调用 disableEditing 方法。要确认用户什么时候做了编辑的话，侦听 lineupdated 事件就行了。如果你想让用户能够从无到有画一条完整的新的 GPolyline,像下面这样调用 enableDrawing：

var polyline = new GPolyline([]);
map.addOverlay(polyline);
polyline.enableDrawing();

在地图上的每次点击都会增加一个新的段点来连接折线，直到用户双击或者单击折线开始的那个顶点。你也可以调用 enableDrawing 来让用户能够追加一个段点到一条已经存在的折线的任何一端。每个人都喜欢漂亮一点的颜色，所以我们也提供几个方法让你能够改变折线或者多边形的样式：setStrokeStyle 和 setFillStyle。尽情玩吧，呵呵，有什么问题可以到我们的论坛上说说。

这里有一个在单独的窗口打开的例子。

10:06
Who Should Lead Yahoo? Answer: Nobody
» ‎ BusinessWeek Online -- Tech Beat

From Creative Capital: Well, no one can say they didn't see it coming. Jerry Yang is finally out at Yahoo, reports Kara Swisher with the big scoop. And no one can say he didn't deserve it. Yang, having spurned Microsoft's...
7:34
Focus On The Big Fish, SEC. There Will Always Be Mark Cubans To Go After
» ‎ BusinessWeek Online -- Tech Beat

So SEC, you're going after Mark Cuban, for alleged insider trading on a company nobody has heard of? Really? Don't get me wrong. $750,000 is an awful lot of money where I come from. That's the amount he allegedly saved...

November 17, 2008
22:03
幻境
» ‎ 疯狂的设计

这些看上去像模型的照片幻境实际上却来自真实的场景或人物，你想要拍出这种效果，可以先从购买一种叫作 tilt-shift 的镜头开始，约一千多美刀，但如果你会PS，可以省下这些钱：

类别：科技查看评论

16:56
Jerry Yang to Step Down As Yahoo CEO; Will Microsoft Return?
» ‎ BusinessWeek Online -- Tech Beat

Yahoo co-founder and CEO Jerry Yang will step down as CEO as soon as a successor is found, the embattled Internet company just announced. The release (quoted in full after the jump, along with Yang's memo to the troops) came...
16:20
Spansion Fires A Salvo Amid Memory Slump
» ‎ BusinessWeek Online -- Tech Beat

Amid a memory chip market decimated by competition and plunging prices, flash memory maker Spansion is trying to remodel itself as a technology licensing company. It announced its intention with fireworks on Monday, filing twin patent infringement lawsuits against South...
8:09
Windows Live--Welcome to the Social
» ‎ BusinessWeek Online -- Tech Beat

I'm a bit late getting to this, but Microsoft has finally taken the wraps off its completely overhauled Windows Live service, Redmond's attempt to become a force in the burgeoning world of social networking. While the service is well designed,...

7:16
The Iceman Cometh
» ‎ Oracle BI Publisher Blog

I have mentioned the 'Iceman' Ike's blog in the past among others, its a veritable goldmine. Im not sure this is a good likeness I can not access his picture on his blog anymore, I dont remember him being so blue?

He dropped me a mail recently from the icy north where he hails from, on an article he put together on logging/debugging. Although not a flattering article for BIP its extremely useful - we need to get that metalink note updated, Ike whats the number? A Neat how-to on turning on the logging facility in BIP under EBS.

He links to another article in there on using BIP APIs with OA Framework - there are two in the series and both extremely useful. They highlight the IDE that Ike has come up with for folks needing to work in JDeveloper/OAF with BIP APIs - not the easiest task in the world to get the right supporting libraries in place. Ike walks you though it all - well worth checking out!

6:17
Why Obama Should Keep His BlackBerry
» ‎ BusinessWeek Online -- Tech Beat

The news over the weekend was full of stories about (the AP's, for example) how Barack Obama will have to give up his beloved BlackBerry once he enters the White house. While I can see why he might choose to,...

1:49
Official FreeBSD Forums Launched
» ‎ FreeBSD Project News

Official FreeBSD Forums Launched

0:54
中文搜索：公正性是实现准确性的根本—中国搜索行业应当立即行动起来、正视搜索公正性
» ‎ Google 黑板报 -- Google 中国的博客网志

发表者：谷歌中国工程研究院副院长刘骏

这两天，互联网上出现了这样的观点：“垃圾信息是搜索不公正主因” 。

谷歌中国认为，这是在搜索的“公正性”与“准确性”两个不同层次的事情间偷换概念，我们认为中国搜索行业最需要做的、最紧迫的事情，就是正视公正性与客观性对中国搜索行业的根本性意义，没有搜索公正性，搜索的准确性就无从谈起。

或者让我们用反垃圾信息（这也只是搜索准确性的技术领域之一）来举例。

在海洋般浩瀚的互联网世界里，任何搜索引擎都会受到垃圾乃至不良信息影响，然而这些垃圾或不良信息在不同的商业模式面前面临着两种不同的生存可能：一种是鬼鬼祟祟千方百计去骗取网民的注意力；一种是掏点小钱就能“漂白”身份登堂入室畅通无阻。对于搜索厂商而言，能否杜绝前者，只是技术问题；能否根除后者，则是价值观问题。就好比一个人，人可以有能力的不同，但所有人都必须堂堂正正。

事实上，谷歌中国相信，今天搜索行业的技术水平已远远超出了靠人工干预解决垃圾信息的初级水准。在这方面的技术研发上，谷歌从诞生第一天开始就进行积累，至今已有10年历史，而通过机器、技术手段来解决垃圾信息早就成为世界通行的法则，现实已经证明了它的成功。所以，在垃圾信息和公正性上，我们旗帜鲜明的认为：

- 不能用搜索“准确性”混淆甚至代替搜索“公正性”的概念和基础地位
- 世界反垃圾信息技术水准无时无刻不在突飞猛进，不能让反垃圾信息成为大规模人工干预搜索结果的借口

在正式切入公正性的定义、搜索引擎的根本之前，我想讲两个故事，这两个故事都同中文搜索的公正性直接相关。这两个故事或许会让每一个致力于中文搜索技术进步的工程师感到痛心。我们不妨思索这样一个问题——如果搜索结果页面的黄金位置注定是广告，那搜索技术的创新还有什么意义？中文用户会有怎样畸形的体验？

1.迷失的中文搜索“黄金三角区”。
通常搜索引擎结果页面都有一个最最重要的黄金三角区——“搜索结果左上角”，也就是最前面的五个搜索结果，这个区域就好比一张报纸的头版头条一样珍贵和重要。用户期待在这里看到最准确的他们最需要的信息。
我们看到一个调查报告，美国用户在他们最常使用搜索引擎的搜索结果页面上，目光主要聚焦在搜索结果的“黄金三角区”，大概用时30秒，而中国用户的目光却散落在整个页面，用时超过60秒，所谓“黄金三角区”对中文搜索居然毫无意义。这很重要的一个原因，是用户在原本的关键位置无法找到非广告内容所致，他们需要自己满屏地、甚至翻屏的辛苦寻找有用信息。合计起来，中文用户每天比美国用户在搜索上浪费超过250万小时（或者超过10万天）的时间。

2.“秦皇岛地图”的故事——搜索从第二页（才）开始。
2006 年年初，我们在做调研的时候发现了这样一个用户的故事。我们请用户搜索“秦皇岛地图”，这个用户的行为非常奇特，在进入“秦皇岛地图”的结果页面后，用户直接下拉滚动条到页面底端。我们非常奇怪，问用户为什么这样做？用户为什么根本不看第一条搜索结果？用户说“反正前面都是广告，直接看后面几页好了”。
这个回答让我们非常震惊，因为用户已经不再信任那些排名靠前的搜索结果。这是非常可悲的，中文用户的搜索从第二页开始。

由此，让我们回到最基本、也是最关键的问题上——究竟什么是搜索的公正性？

搜索公正性，就是搜索页面最宝贵的区域不由广告价码来决定而由信息本身的质量决定，在中国也许还应该加上两点补充，即保护用户对搜索结果信息的知情权和不滥用自身的市场地位。

对于上周突然出现的一些奇怪声音，中国网民应当看清以下几个事实：

1. 垃圾信息和搜索公正是截然不同的两件事。
搜索公正性是负责任的搜索引擎公司对用户的一个承诺。搜索结果最终的公正排序，应当是以一定的算法系统对充满着庞大的人类智慧的网页和链接得出的运算结果，而不是出于一己利益人为干预和改变。当前危害中国搜索公正性最严重的问题，是在用户很难知情的情况下，将充满商业目的的广告按照价码的高低人为排列在正常的搜索结果之前。我们呼吁所有还在使用这种“过时商业模式”(竞价排名早在2002年就已被美国搜索行业彻底摒弃)的搜索引擎，立刻停止这种损害消费者利益的做法。这是保证中国互联网长期健康发展的根本所在。

打击垃圾信息的目的，是打击一些垃圾信息的发放者，避免他们企图通过不公平的作弊手段来操纵自己网站排名，让所有的用户受益于最佳的搜索质量。谷歌中国一直把处理垃圾信息作为重要目标。作为重点研究方向之一，我们已经研发了大批并行算法来发掘海量的数据，并在保护隐私和确保公正的前提下，检测垃圾信息。谷歌在这方面的研究已有10年历史，而在谷歌中国，从我们的中国工程研究院成立至今，每一个季度，谷歌中国处理垃圾信息的工作一直是中国搜索引擎里最好的，也是在谷歌全球所有搜索语言中保持领先的。

2. 公正性是搜索的根本。
在搜索结果中混入广告、按照广告价码的高低来排序的方式，违背了搜索公正性的根本。任何其可能带来所谓好处的讨论都是舍本逐末的。绝大多数垃圾信息是以商业目的为动机，如果一个搜索引擎收取好处，以广告的名义提高垃圾信息的排名，或者任意根据收费多少而主观决定何谓“搜索热点”，这势必将损害绝大多数网民的根本利益。网民使用搜索引擎是来寻找“答案”的，而非仅仅是“广告”，广告也许是“答案”的一部分，但绝不会是全部。

日前，有媒体报道称有多起用户因支付宝假冒客服热线而上当受骗的案例，这条报道是完全不负责任乃至颠倒黑白的。随后我们看到了支付宝的正式声明，指出文章中提到的骗子电话并非来自谷歌搜索结果，这让日夜与垃圾信息作战的谷歌工程师团队长舒了一口气。

3. 我们呼吁所有的搜索引擎，加入谷歌、腾讯、雅虎的行列，作出下列承诺：
（1）明确标识和区分广告及自然搜索结果，以免误导用户；
（2）珍惜搜索结果页面的黄金区域，决不让第一页搜索结果全部为广告充斥，让中文用户彻底告别搜索从第二页开始的历史；
（3）绝不滥用自身的市场地位，绝不以收费或变相收费的形式来改变或删除搜索结果。

谷歌中国一直坚持的原则是：不人为干预搜索结果。我们不允许在自然搜索结果页上显示任何广告；谷歌刊登的广告只会出现在搜索页面的右边或者顶部的独立区域，并且用竖线、底色与其它的自然搜索结果明显地区别开来；最后，谷歌标识出的“广告”也不是纯粹根据广告主出价来排序，还会考虑到该广告对用户搜索词的相关度，而不只是出价最高的。谷歌所有广告信息均清晰地被标记为“赞助商链接”（“Sponsored Links”），这一术语是目前世界公认的标准术语。

其它与公正性、搜索排名技术相关文章
谷歌排序的介绍:[googlechinablog.com]
谷歌排序背后的技术：[googlechinablog.com]
谈 Page Rank – Google 的民主表决式网页排名技术:[googlechinablog.com]

客观公正性是搜索行业的根本标准：[googlechinablog.com]
谷歌广告的成功利器:[googlechinablog.com]
说一说“谷歌资讯”的使用技巧与搜索行业“客观性”的基本原则:[googlechinablog.com]

0:22
Oracle Rolls Out VAD Remarketer Program
» ‎ Oracle Professional

The VAD Remarketer Program makes it easy for resellers to start selling Oracle products. Oracle has launched its VAD Remarketer Program with its distributor, Tech Pacific (India) Limited in India. The Oracle VAD Remarketer Program enables Tech Pacific to resell Oracle technology products through its resellers throughout India, without requiring the resellers to join the Oracle PartnerNetwork (OPN).

The VAD Remarketer Program makes it easy for resellers to start selling Oracle products and extend the Oracle portfolio to their customers without having to make up-front financial investments to build an Oracle practice. Resellers can leverage Tech Pacific for support, training and other reseller services.

Oracle 1-CLICK ORDERING streamlines channel order-processing time. Products in the Oracle 1-CLICK ORDERING Programs category include Oracle Database Personal Edition, Oracle Database Standard Edition, Oracle Database Standard Edition One, Oracle Application Server Standard Edition, Oracle Application Server Standard Edition One, Oracle Business Intelligence Standard Edition One, Oracle Weblogic Server Standard Edition, Oracle Universal Content Management Standard Edition, Oracle Document Capture and Oracle Internet Developer Suite.

According to Sanjay Achawal, director, enterprise business group, Tech Pacific (India) Limited, "The key feature of the Oracle VAD Remarketer Program is that it eliminates start-up costs and makes Oracle products easily accessible. We are confident that our partners would be excited, as they would see great opportunity to engage in this business. This would help them offer a variety of Oracle-based solutions to customers which was not feasible earlier."

"With the launch of this programme, we are making it easier and more profitable for resellers to make available Oracle technology products to mid-size businesses," said Sukhdeep Singh, senior director, distribution and commercial channels sales, Oracle Asia Pacific. "Channel partners are a vital extension of our sales ecosystem. In Asia Pacific, approximately 80 per cent of our business is managed by our partner community."

Roadshows and product knowledge sessions are planned in Chennai, Bengaluru, Delhi and Mumbai to create awareness amongst Tech Pacific India's reseller base.

Source: www.efytimes.com

November 15, 2008
23:51
rebuild index for locally managed tablespace with AUTOALLOCATE option
» ‎ Ask Tom MOST RECENT ARTICLES

<code>We have a locally managed tablespace with AUTOALLOCATE option. I know that you do not recommend this option, but it is not my decision. We were loaded a large amount data from a legacy system into an Oracle database. The Oracle DBA responsible...
23:51
How to allow special characters to store in DB
» ‎ Ask Tom MOST RECENT ARTICLES

<code>Hi Tom, Many thanks for your help. I need to store special characters like single quote ('), double quote (''). / etc. In the input, there will be only one quote. But to store single quote, we need to give two quotes. Is there any...

20:53
带密码的硬盘
» ‎ 疯狂的设计

联想出了一种带密码的硬盘，没有密码任何人无法打开硬盘，更好地保护隐私，可设置多达10个不同的用户使用。

类别：界面查看评论
November 14, 2008
22:05
食品的问题
» ‎ 疯狂的设计

日本国家农林水产部门用下面这个录像很好地阐释了日本面临的日益严重的食品问题，并呼吁每个日本人，超市以及农民们都应承担相应的责任来积极的面对这些问题：

类别：理念查看评论

17:29
Valleywag On The YouTube Election
» ‎ BusinessWeek Online -- Tech Beat

Consider for a moment that the last time this nation elected a president that YouTube didn't exist. Then consider for a moment how important Google's YouTube and sites like it played in the political discourse of 2008. When the historians...

16:20
Making Business Intelligence Work for You
» ‎ AppsBI : Applications Business Intelligence

Companies large and small can benefit from a well thought out business intelligence strategy, but developing that strategy can sometimes be more challenging than implementing a business intelligence program. To make sure that your company is getting the most out of your BI program, make sure that you define your goals and have a plan for the information you generate before you start collecting and analyzing data.

First Steps

Assess your current system of data collection. How you collect your data will make a difference in how complete your information is, which will in turn affect the results of your business intelligence program. Make sure that if you need historical data on your company or customers that you know where it is and how to access it. You’ll also need to take some time to understand your business needs and make a rough road map for how you would like your business to transform. Focus your attention on a few operational objective that can be achieved both short and long term.

Planning Your Strategy

Start with your vision of where you would like your company to be in 3 to 5 years. Pick specific goals that can be achieved with the assistance of a good business intelligence program. These goals should have measurable success rates or key performance indicators. You will use your key performance indicators (KPIs) as milestones for how close you are to accomplishing your goals. You can then set up your information infrastructure to collect the necessary data that can be analyzed and turned into information, which can be used to make effective decisions for your company.

In order to pick the most worthwhile goals, you must understand what the desired end result is. You will have to ask yourself what you will do with the business intelligence information your program generates once you have it. Otherwise, you will have a vast amount of information and no way to strategize around it. In companies without a comprehensive long-term plan, decision makers react to the information they get from their data without understanding the far-reaching consequences of their actions.

Another important thing to think about before you implement your program is what your options are once you have the information. Often companies have an idea of how they want to move forward and are looking to the business intelligence information generated by their BI program to support their current strategy. They soon learn that the information is not always in line with their current plan. Brainstorm all possible outcomes of your business intelligence program and think of ways that your company can improve based on the different results. You probably won’t be able to come up with every single possibility, but you will be prepared to think creatively when your BI program starts to generate useful information.

Lastly, remember why you are implementing this program. Business intelligence can be a huge asset to your business, but if you focus on the data and not on what the data can do for your company, your energy is misplaced. Before you become overwhelmed with data warehousing and data integration initiatives, take a step back and refocus on your company’s goals.

ShareThis

14:31
利用网站管理员工具进一步诊断您的网站
» ‎ Google 黑板报 -- Google 中国的博客网志

转载自谷歌中文网站管理员博客
发表者: John Mueller，网站管理员趋势研究员

原文：Advanced Website Diagnostics with Google Webmaster Tools

发表于：2008年9月30日星期二，上午11: 07

运营网站是一件很复杂的事情，所以我们提供了网站管理员工具来帮助您发现潜在的问题，并防止它们演变成真正的问题。这些发现的问题中，有一些相对来讲比较小（比如有重复的标题和描述），但也有一些是比较大的问题（比如我们无法访问您的网站）。尽管网站管理员工具无法确切地告诉您需要做哪些具体的改动，但是它可以帮助您发现一些需要您解决的潜在问题。

让我们来看一下我们在网站管理员支持论坛里碰到的几个例子：

您的服务器是否把Googlebot当作普通的网站访问者？

尽管Googlebot尽力表现的像一个普通用户，但有一些服务器可能还是会感到困惑而以比较奇怪的方式进行回应。比如，当用户以Googlebot为user-agent进行访问时，虽然您的服务器在大多数时间里都可以完美无暇地工作，但是有一些运行IIS的服务器会返回服务器错误（或者其他一些和发生服务器错误相关的操作）。在网站管理员支持论坛里，我们曾经碰到过IIS服务器返回500错误（服务器错误）和404错误（文件找不到）出现在"网络抓取"诊断部分的情况，还有提交网站地图（Sitemap）文件时出现302错误。如果您的服务器重定向到错误页面，您应该确保我们可以抓取这个错误页面，并且确保服务器返回正确的错误代码。当您做好这些以后，我们就可以在网站管理员工具里显示这些错误。如果您想了解关于这个问题的更多信息及可能的解决方法，请参阅：
[todotnet.com] 和[www.kowitz.net]。

如果您的网站托管在运行Microsoft IIS的服务器上，请记住，自然情况下网址是区分大小写的（我们也是如此处理他们的）。这包括那些出现在robots.txt文件里的网址。如果您的服务器以不区分网址大小写的形式工作，您应该小心处理这一部分。例如,"disallow: /paris"将阻止我们访问/paris，而不是/Paris。

您的网站是否存在一些系统性的已损坏的链接？

现代内容管理系统(CMS)经常会导致一些问题，而这些问题往往能够影响大批的网页。有时候这些问题很直接，当您在浏览这些页面时就可以发现；有时候，靠您自己很难发现这些问题。如果某个类似上述的问题产生了大量损坏的链接，它们一般会显示在您网站管理员工具帐户的"网络抓取"诊断部分（列出那些正常返回404代码的已损坏的网址）。在最近的一个个案中，一个网站的RSS feed出了一个小的编码错误，结果导致超过60,000个坏的网址显示在该网站的网站管理员工具帐户里。您一定能理解，我们更愿意将时间花在抓取内容而不是这些404错误页面上:) 。

您的网站是否将用户导向其他地方？

许多网站都有自己关注的特定地域的用户群。我们发现这类网站有时会将其他地域的访问者重定向到一个不同的页面。然而，请记住Googlebot不一定来自于您期望的目标地域，所以也有可能被重定向到其他页面。这可能意味着Googlebot不能访问您的主页。如果发生这种情况的话，网站管理员工具在验证您的网站时可能会出现问题，导致您的网站无法通过验证。当然，这不是网站无法通过验证的唯一原因，但是如果您的网站经常出现这种情况，最好还是调查一下原因。在这个问题上，请确保用对待那个地域的用户一样的方式对待Googletbot，否则可被视为"内容伪装"。

您的服务器是否在我们抓取时无法访问？

即使最好的网站也会出现这种情况——服务器宕机以及防火墙过度保护。如果在我们试图访问您的网站时出现这种情况的话，我们就无法对您的网站进行抓取，而且您可能不知道我们已经尝试去抓取过您的网站了。幸运的是，我们会跟踪这些问题，当我们无法访问您的网站时，您可以在管理员工具帐户里发现"网络无法访问"及"robots.txt 文件无法访问"错误。

您的网站是否被黑了？

黑客有时候会在出问题的页面上添加些奇怪的、远离主题的隐藏内容和链接。如果是隐藏的话，您可能不会马上注意到它。尽管如此，它还是有可能成为一个大问题。虽然消息中心会就某些类型的隐藏文本向您发出提醒，但是您最好也要多留意一些。网站管理员工具"统计信息"项目下的"Googlebot看到的内容"会显示与您网站内容有关的关键字，如果您在那里看到一些完全不相关的关键字，那么您的网站有很大可能被黑掉了，您最好能尽快调查一下发生了什么事情。您也可以使用谷歌快讯(Google Alerts)或者使用[site:example.com 垃圾关键词]进行查询，在这里"垃圾关键词"是指一些像色情, 伟哥, 曲马多（tramadol，一种镇静剂）, 性及其他一些您的网站上一般不会出现的词语。如果您发现您的网站真的被攻击了，我推荐您参阅我们博客上的另外一篇帖子——我的网站被黑掉了，怎么办？

网站管理员工具可以发现很多关于网站的问题；上述问题只是我们最近碰到的问题当中比较普通的一些罢了。因为有一些问题真的很难发现，在它们真正成为问题之前您不妨去看一下您的网站管理员工具帐户，看看能不能发现一些问题的苗头。如果您发现一些您确实无法解决的问题，为什么不在网站管理员支持论坛上发贴来寻求专家们的帮助呢？

今天，您检查您的网站了吗?

10:29
The Ax-Man Finally Arrives at Sun.
» ‎ BusinessWeek Online -- Tech Beat

It's a hard thing to watch Sun. On the day the company takes another whack at giving Wall Street the massive layoffs its been demanding, the immediate reaction seems to be: it's not enough. Bernstein Research analyst Toni Sacconaghi, for...

0:49
Oracle names young exec to head RP unit
» ‎ Oracle Professional

Business software maker Oracle Corp. has picked a young-looking Filipino executive, Ryan Guadalquiver, as the new managing director for its Philippine subsidiary.

Guadalquiver was formally introduced in his new role last week when he represented the company in the signing of a memorandum of understanding with the Department of Education.

His age cannot be ascertained, however, as the company did not give any profile on the official and refused to entertain questions from the media regarding the appointment.

Not much is known about Guadalquiver, who did not rise from the ranks but is now tasked to lead one the biggest software subsidiaries in the country. Apart from various business software offerings, Oracle still commands a lion’s share of the database market in the local market.

Guadalquiver is the second Filipino country manager of Oracle Philippines after Bernard Yu, who stayed at the helm of the company for almost a decade. After Yu stepped down, two foreign-born executives Yashi Kant and Francis Ong served successive terms as country manager.

Prior to his new post, Quadalquiver was the Oracle’s country director for technology. A colleague, Mina Lim, temporarily served as officer-in-charge of the company before he formally took over last week.

Guadalquiver is also said to have worked for mobile operator Globe Telecom before jumping over to Oracle about two years ago. Employees at Globe could not confirm this, however.

Guadalquiver will be reporting to Oracle Asean managing director Natasak Rodjanapiches, who is also in charge of Oracle Thailand.

Author: Melvin G. Calimag @ www.mb.com.ph

November 13, 2008
22:57
百叶窗上的灯
» ‎ 疯狂的设计

百叶窗上的灯，白天是百叶窗并储蓄太阳能，晚上则在百叶窗上点亮各种形状的富有情调的灯，你不用为此付电费，韩国设计师 Yoon-Hui 和 Kim Eun-Kyung Kim 设计：

类别：体验查看评论

11:38
看图新体验，贴图新选择：谷歌看图、谷歌贴图论坛插件发布
» ‎ Google 黑板报 -- Google 中国的博客网志

发表者：谷歌中国助理产品经理那盟

不论是论坛的开发设计者，还是论坛的活跃小水车，我们或许都有这样的体验：为了看朋友们分享的旅行图片，要左顾右盼拉完长长的页面；为了和朋友们分享一张趣图，要先搜索后下载再等待慢慢上传……看图的不尽兴，插图的不便利，让您在欣赏美图的同时是否感到总有遗憾呢？而生活中越来越多的好图累积是否也让您担心内存告急呢？

“一切以用户为中心”的谷歌理念让工程师们巧思妙想，革新论坛看图和贴图的方式，与您分享这样两款插件：谷歌看图和谷歌贴图，一起来享受我们的新视图时代吧。

随心所欲看图

谷歌看图是一款为论坛用户量身定做的图贴浏览插件。它提供了一种以图片为中心的视图，您可以自主选择以幻灯片、缩略图以及图文混合等不同方式进行图片浏览，方便查看帖子中的图片。观图？看字？还是图文共赏？喜好全在自己啦。这让我们的视图体验更便捷、更愉悦。

随时随地贴图

谷歌贴图则让我们拥有了多样化的贴图新选择，不用再苦等本地上传了。贴图帮助您在发贴时更迅速、更方便地插入图片。您可以从Picasa网络相册中搜索图片；也可以在自己或者朋友们的Picasa网络相册中选取喜爱的图片；当然，您还可以将本地图片传入Picasa网络相册再插入到论坛中。这样不仅省空间、省时间，也让您的图片库更丰富，更集中。

忙碌的生活充满了各种复杂的情绪感受，我们用自己的方式展露心底的喜怒哀乐，记录身边的点点滴滴，而图片，或许是最令人心动、最能回忆起美好往事的载体。正因如此，我们努力尝试，推出谷歌看图与谷歌贴图，希望捕捉到生活里更多更美的瞬间，与朋友们尽情分享。

最后，欢迎各论坛版主下载谷歌看图和谷歌贴图这两个插件，并安装到您的论坛上，来更好地优化论坛用户的看图和贴图体验。

8:37
Star Power!
» ‎ Oracle BI Publisher Blog
I have covered our MSWord shape support in various entries and there are some examples in the documentation. As you know we can change the shapes by skewing them, stretching them, squashing them, etc. We can also repeat them - the last is useful, if say, you want a visual representation of a rating for an employee.

As I mentioned, this can be achieved with shapes and that is documented, Jen (who watches our TARs/bugs among other fabulous activities) sent me a variation on the shape repeating. Gif repeating! The customer wanted to use an embedded image rather than a shape and have that repeat - it was a star gif which begged the question 'why not use a shape?' but anyhoo, we aim to please with BIP so here goes.

Some of you that have repeated shapes will be familiar with something like:
```
<?for-each@shape:xdoxslt:foreach_number($_XDOCTX,0,RATING,1)?>
```
This code is embedded in the shape to get it to repeat, we want to repeat an embedded image so we can not embed the code, we have to wrap it, so we get some thing like this:

A little different, but it generates the correct number of stars. You need to remove the @shape and use the @inlines to get them on a single row and then have the loop start at 1. Remember with shapes you can eliminate the star in the template with the offset but with the gif approach you cant so when RATING =1 we only want a single star so the loop needs to run from '1 to 1' to just get a single star, For rating =3 we get from 1 to 3 ie it adds two more stars to the row. If there is a situation where there should not be an image you will have to get imaginative and wrap an if around the whole thing so that nothing is shown.

If you are interested in the template, you can get it here.

Now people, I covered stars, what other images might you want to repeat on a report, I want business requirements here!

2:14
security of full export or user export
» ‎ Ask Tom MOST RECENT ARTICLES

Tom - a full export is being provided to a new vendor so they may "do something" with it. A concern has been raised that the passwords for all the important schemas will be available in the export - and therefore compromise security of the original ...
2:14
Index ignored when selecting multiple columns
» ‎ Ask Tom MOST RECENT ARTICLES

Hopefully this is an easy one. I would like to know why an index is ignored when the SELECT clause contains multiple columns. It was my understanding that the index points to the position of the row so that whether you select one column or ten should...
2:14
Question on CONCAT
» ‎ Ask Tom MOST RECENT ARTICLES

Hi Tom, Good Morning... In my Procedure. <code>CONCAT(<SQL_QUERY>,<CASE_STATEMENT>)</code> is not working but <code><SQL_QUER>||<CASE_STATEMENT></code> is working Why??
2:14
Is there a guideline to shoeveloper privileges and roles effectively?w how to manage d
» ‎ Ask Tom MOST RECENT ARTICLES

Is there a guideline to show how to manage developer privileges and roles effectively?
2:14
oracle parameter distributed_locked_tiemeout?
» ‎ Ask Tom MOST RECENT ARTICLES

hi, I am getting an application error: ORA-02049: timeout: distributed transaction waiting for lock error? How do I keep the ORA-02049 from happening?how to modify this parameter?
2:14
multi-pass sort
» ‎ Ask Tom MOST RECENT ARTICLES

Dear tom, I have a question, how does multi-pass sort work, with reference to temporary tablespace. the following sizes are included to make the example clear. Suppose the sort_area_size is 1 mb and i have a table t of 1gb. I give the query as ...
2:14
ORA-4045
» ‎ Ask Tom MOST RECENT ARTICLES

When I am tring to do logminer configeration The Ora 4045 error occurs. SQL> execute dbms_logmnr_d.set_tablespace('logmnrts'); BEGIN dbms_logmnr_d.set_tablespace('logmnrts'); END; * ERROR at line 1: ORA-04045: errors during recompilation/re...
2:14
About Temporary tables
» ‎ Ask Tom MOST RECENT ARTICLES

<code>Hi tom... Actually, ive never created any temporary table till now, i just like to ask if when creating the table, on what tablespace will the temporary table be stored? i need to consider the space to make sure that the creation is successf...

0:47
Oracle earnings stress sector’s dollar woes
» ‎ Oracle Professional

When Oracle, the world’s second biggest software company, reports its latest earnings on Thursday, it will highlight an inconvenient truth for the US technology industry: the big lift the sector has had in recent years from the weakening US dollar is over, at least for now.

In its fiscal year to the end of May, roughly a quarter of Oracle’s reported revenue growth came from foreign currency translation effects, as the falling dollar increased the value of its overseas sales. Given their strong position in large parts of the global technology market, many other US tech companies have seen similar lifts from their big overseas positions.

Currency adjustments have contributed nearly half of the revenue growth at software makers Symantec and Autodesk in the first half of this year, according to an analysis by Citigroup.

A bounce in the dollar since July, particularly against the euro, has put at least a temporary end to that benefit, just as tech companies are bracing for a downturn in demand due to the weakening economy.

Adobe, another big software concern, said this week that, in its most recent quarter, foreign currency adjustments had actually depressed its reported revenue slightly compared with the preceding three months, the first time for several years currencies have not provided a tailwind.

Since Wall Street generally looks at year-to-year growth rates rather than quarter-to-quarter, the full impact of the stronger dollar, if it holds, will not be felt until next year. However, the dollar bounce will also have an immediate impact in at least two ways.

For fast-growing companies whose growth is judged on a quarter-to-quarter basis, the currency tailwind of recent quarters will turn into an immediate headwind. That is still the case with Google, at least when it comes to the “whisper number” that Wall Street uses each quarter to assess the company’s earnings, said Sandeep Aggarwal, an analyst at Collins Stewart.

“It is significant for Google,” Mr Aggarwal added. “It is a trend reversal, after

Zmrss Reader

Feeds

Unread items (100)